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The Science of Teen Persuasion

The Science of Teen Persuasion

October 28, 2017 Podcast Episodes 0


An interview with persuasion researcher Jake Teeny. MP3 download. 43 minutes.

Does it ever seem like your teen purposely does the exact opposite of what you ask? This is a perfectly normal part of adolescence and the experts say not to worry about it. But, let’s face it, sometimes as a parent you really do need to be able to persuade your teen to do what you are asking. How can parents be more influential? In this episode I got some answers from persuasion researcher Jake Teeny.

Jake has published a number of studies on persuasion and has even created a free online course called The Science of Persuasion to teach research-based influence techniques. So this guy knows what he’s talking about. He explained to me that there are two different routes through which people can be persuaded. If you want your teenager to form a lasting attitude as a result of your persuasive attempt, then you want to persuade through the central route. This means that you need to get your teen to invest some energy and carefully consider your message.

How do you make sure this happens?

Jake told me there are two factors: motivation and ability. Your teen has to be both motivated and able to carefully consider what you are saying. Most likely your teen has the ability unless he or she is really tired or feeling particularly lazy. So Jake taught me some strategies to increase motivation. For instance, he explained how to frame a message in terms of your teen’s values so that he or she will view it as more self-relevant and will be more motivated to consider it.

The 23-minute public version is free to listen to, and the 43-minute extended version, packed with extra goodies, is reserved for site members. Log in or sign up to access everything our site has to offer!

5 Word-for-Word Scripts
from this Episode:

1. Address reactance head-on with an autonomy affirmation

“Hey, I’m your parent but you’re an independent adult. You’re free to make the decisions you want to make. I’m going to provide my advice and guidance.”

-Jake Teeny

4 Scripts HIDDEN…

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About Jake Teeny

Already with an M.A. in social psychology, Jake Teeny is currently pursuing his PhD at Ohio State University. His research largely focuses on the psychology of persuasion, having published multiple chapters and empirical articles on the topic.

Jake is the founder of, where he keeps a weekly blog on fascinating topics in social psychology. Additionally, he has written for international outlets such as Noba Psychology and Go Highbrow, where his courses on Attraction Science and The Psychology of Persuasion have become two of the more popular series.

In addition to science, Jake loves to write fiction, and since 2013, he has published over 20 short stories in literary magazines such as the Saturday Evening Post as well as placed nationally in short story competitions. If you would like to read more about his research or his fiction, head to